Project Objective : Waste product is defined as an unusable or unwanted substance or material produced during or as a result of a process, such as metabolism or manufacturing. For this project, you are going to create products (a thing produced by labor) out of waste (garbage; refuse). Your waste products will be usable and wanted as a result of your creativity and the brand design process.
All materials used to make your products must be disposable or discarded. Examples can include but are not limited to plastic bottles, shopping bags, bottle caps, cans, egg cartons, cardboard boxes, etc. The function and application of your product is up to you. It can be in wearable, used in the kitchen, for your pet, attached to your bike, used as a storage device, a fashion accessory, etc. There are no limits to what the product is, how it is to be used and who is targeted to use it. Most importantly, you’ve taken discarded materials and given them a new purpose and useful application.
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You will physically build or make your product, develop a name and identity, and finally design a package and promotion. Marty Neumeier’s five disciplines of brand building differentiate, collaborate, innovate, validate, and cultivate will serve as a guide throughout product and brand development.
This project exemplifies and reminds us that as designers, we are more than service providers. Our talents exceed creating logos and collateral for companies and organizations. We are strategic thinkers, innovators, authors, culture-makers and good citizens. Our ideas can simplify, beautify and inspire.
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