http://www.monkeybubblemedia.com/music Students will explore the idea of brands and brand process and integrate the experience into creative and functional design solutions. Each student will gain a new level of understanding and appreciation of how design and communication can not only deliver, but help define artist’s identity. The class will investigate the brand position process, strategic thinking, integrated brand/image communications, product launches, and how to apply this information to individual and collaborative design projects that communicate a comprehensive artist/brand experience. en-us Monday, May 3rd. Final Crit. Week 15 In Class: Open Lab - Desk Review. Individual Review Sign-Up. Photo Shoot Lab Day. Assignment: Finalize and Complete entire campaign for Individual Review. Shoot Work. In Class: Open Lab - Desk Review. Assignment: Finalize Posters, CD Package, Merchandise for photo shoot. Week 14 In Class: Review of Media composites. Assignment: Continue building and refining entire campaign. In Class: Review of Media composites. Assignment: Continue building and refining entire campaign. Week 13 In Class: Desk Review of concepts and sketches. Reading Wk 12 due. Assignment: Start computer layouts for Media and Merchandise. In Class: Introduction to Project 4 - Media and Merchandise. Review of Interactive (Information Architecture) or Motion (storyboard). Assignment: Reading - Wk 12. Continue Sketches for Media and Merchandise. Final Package Crit. Thursday April 1st. Package prototype. Week 11 In Class: Small Group reviews. Assignment: Record Package comp for Final. In Class: Desk review of Record Package computer comps. Assignment: Continue computer comps. Week 10 In Class: Desk review of sketches, paper comps and content outline. Reading Responses for Record design readings Assignment: Finalize sketches, paper comps and roughs - start computer comps. In Class: Desk review of sketches, paper comps and content outline. Show and Tell - Bring 2 Favorite record packages. Research Artist Packaging PDF. Put example in resources. Assignment: Finalize Paper comps, sketches, and roughs for package. Readings - Record design, trends, and current technology Final Poster Crit. Thursday March 4th. 3 Newsprint Posters Full Size. Week 8 Final Crit: Turn in PDF of Poster series. Introduction to Project 3. Assignment: Show and Tell - Bring 2 Favorite record packages. Research Artist Packaging PDF. Example in resources. Bring in sketches and content for Package. In Class: Small group reviews. Assignment: Finalize Posters. Newsprint prints for crit. Final PDF posted in Projects folder. Week 7 In Class: Sign up for Individual Review. Assignment: B and W Printouts of Posters and ID for Individual Review. In Class: Small Group Review of Poster Color Comps. Assignment: Continue Computer comps. Week 6 In Class: Small group review of Color Poster roughs. Turn in Paragraph responses for readings on Feb 18th. Assignment: Continue Computer comps. In Class: Group review of Poster sketches. Assignment: Start Poster Color Roughs on Computer. Paragraph responses for readings on Feb 18th. Week 5 In Class: Desk review of concepts/sketches. Assignment: Continue Poster Concepts. Readings - Are we invited?, Pretty cool gig, Good Gig. Paragraph response for readings on Feb 18th. In Class: Introduction to Project 2 - Poster Design. Film - American Artifact. Turn in ID sheet. Assignment: Outline Poster Content. Concepts/sketches. Week 4 In Class: Final Crit for ID. Turn in Reading Responses Assignment: Choose 1 mark and finalize. Put in ID format. In Class: Small Group Crit - Review of 5 marks Assignment: Finalize 5 marks for Final Crit. Week 3 In Class: Discussion Group - Trends in Current Identities. Small Group Crit - Review of 25 Mark Matrix sketches. Assignment: Finalize 5 marks for review. Bob Mould. What’s the Real Score. Paragraph response for readings on Feb 4th. In Class: Small group crit - Review of initial Mark Matrix sketches and mood boards. Strategy and Positioning. Assignment: Continue 25 Mark Matrix sketches. Readings - Logo by the Numbers. The Rise and Fall of Rock. Icons and Avatars. Paragraph response for readings. Week 2 In Class: Discussion Group - What is Branding? Introduction to Mark Matrix - Logo Sheet and Assignment. Desk review of Artist Possibilities and Press Releases. Assignment: Start 25 Mark Matrix sketches. Create mood board. Readings - Logo by the Numbers. The Rise and Fall of Rock. Icons and Avatars. Paragraph response for readings. Week 1 In Class: Sermon - What is a Brand? Culture/Film - Before the Music Dies Assignment: Choose 2 Artists and write Press Releases. Readings - The Brand Gap, No Logo, “Who’s Affraid of the Big Brand Wolf?” Paragraph response for readings. In Class: Introduction, Objectives, Assignments, and Examples. Assignment: Create/Find 5 possible Artists.